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The Top Midmarket IT Vendor Executives For 2017

The annual Top Midmarket IT Vendor Executives list highlights the IT industry's most influential vendor executives who serve midmarket and midsize customers.

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Alison Forsythe, Managing Director, Exact, Macola Division

Macola software has been serving midmarket manufacturers and distributors for over 40 years. Forsythe has been leading the charge to take advantage of this brand equity and amplify it further. She has also transformed the culture by hiring top talent with manufacturing skills who are also experts in the midmarket space. And most importantly, she has driven the vision for the product including the new tablet-led user interface of Macola 10.5, ensuring that the software meets the needs of the midmarket customers. Macola's key principles include out of the box configurability, integration between business functions, personalized views, anytime and on any device. Midmarket customer InterFlex highlights how Macola meets their unique challenges. "Specific areas where we were looking for more efficiency was finance, accounts payable, accounts receivable. We had two different groups in two different states doing the same thing. Macola 10 enables us to centralize and leverage the headcount we have and streamline our processes." said Adrian Alday, CFO of InterFlex.

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