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The Top Midmarket IT Vendor Executives For 2017

The annual Top Midmarket IT Vendor Executives list highlights the IT industry's most influential vendor executives who serve midmarket and midsize customers.

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Mike Parrottino, US Small and Medium Business Sales, Hewlett Packard Enterprise

To maximize HPE's reach in the midmarket, Mike Parrottino redesigned the sales team structure into a more effective coverage model with a focus on the midmarket space. They now have 200 sales reps and specialists dedicated to the midmarket covering the entire country in both an inside and outside model. In 2018, SMB IT spending will increase with a continuing shift to a need for solutions, not just hardware. HPE has right-sized products and solutions to help midmarket solve their largest IT issues. Parrottino cites, "Our new innovations around Hyper Converged, Synergy, Wireless and our recent acquisitions of Simplivity and Nimble give our midmarket customers a variety of solutions and services at a very competitive price point. For new midmarket customers or established businesses, HPE and our local partners goal is to enable IT to get more for their budget and provide simple innovative solutions wrapped with support."

Fun fact: Parrottino is a true outdoorsman, with a passion for boating, fishing, hunting and golf.

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