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The Top Midmarket IT Vendor Executives For 2017

The annual Top Midmarket IT Vendor Executives list highlights the IT industry's most influential vendor executives who serve midmarket and midsize customers.

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John Sapone, Vice President - North America Commercial, ServiceNow

Sapone and his team have focused on segmentation, which allows them to invest and focus in the largely untapped midmarket. According to Sapone, "it has created an opportunity for ServiceNow to expand in different areas and lines of business. Specifically, we have started leading with solutions that are non-IT service management related. My team has also increased our focus on channel partners. By having the midmarket business under one umbrella, it has elevated the awareness of the opportunity and brought together a sense of community among our customers in the U.S. and Canada." The goal is for midmarket companies to see ServiceNow as a service management platform, not just limited to IT, but everything from Customer Service Management, IT Operations Management, Human Resources, to Security Operations.

Fun Fact: Sapone I received a full scholarship to college for photography.

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