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The Top Midmarket IT Vendor Executives For 2017

The annual Top Midmarket IT Vendor Executives list highlights the IT industry's most influential vendor executives who serve midmarket and midsize customers.

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Mark Roberts, Chief Marketing Officer, ShoreTel

As CMO, Roberts has helped hone ShoreTel's focus on the midmarket because ShoreTel itself is a midmarket organization and understands the advantages and challenges that it presents. Roberts explains, "Midmarket organizations have distinct needs and as a result, are often underserved. For example, most midmarket companies need more than just a voice service, yet they need solutions that are easy to use and implement because they don't have the resources to support excess complexity. Simplicity has always been a part of ShoreTel's DNA. Ease and flexibility are key to how we develop our solutions and go to market with our channel partners, which makes the midmarket a perfect fit for ShoreTel solutions and vice versa. Roberts has also led the introduction of ShoreTel Summit to the market, its channel, and customers. Summit presents a perfect opportunity for midmarket businesses to gain a competitive edge by embedding communications into workflows in ways that help them compete on customer experience with larger organizations. The possibilities that

Summit offers have led the company to work with numerous midmarket organizations who need more than an off-the-shelf solution but don't want to deal with the price tag or timelines often associated with "custom" development.

Fun fact: Roberts has been cast as an extra in multiple movies, including two "Indiana Jones" movies and "For Queen & Country" with Denzel Washington.

 
 
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