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The Top Midmarket IT Vendor Executives For 2017

The annual Top Midmarket IT Vendor Executives list highlights the IT industry's most influential vendor executives who serve midmarket and midsize customers.

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Clint Oram, Cofounder and CMO, SugarCRM

As the co-founder and CMO of SugarCRM, Oram was one of the original architects and developers of the Sugar application and helped found Sugar in 2004. He is also the chief evangelist for channel strategy at the company. Oram has been at the forefront of continuously evolving SugarCRM's story to midmarket customers. Over the past year, SugarCRM has focused intently on companies in the midmarket space that are looking for an alternative to the CRM status quo. We have recruited and grown our relationship with channel partners that work well with midmarket customers. SugarCRM has built a unique channel program of CRM experts, with more than 230 channel partners in more than 30 countries. From a revenue perspective, over 50 percent of the CRM market is in the midmarket. Midmarket companies now recognize they must leverage CRM technology to drive revenue growth. This results in demand for CRM. "We want to service that demand," says Oram. Small/large companies often are quick to recognize CRMs' value; midmarket companies often focus more on vendor consolidation rather than "best of breed" IT investments. As a result, midmarket companies often end up with oversold CRM bloatware from their ERP vendor, with features they feel they should purchase despite not needing. Sugar focuses on core CRM features/ functionalities, enabling stronger business relationships.

Fun fact: Oram is a fourth-generation California entrepreneur.

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