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The Top Midmarket IT Vendor Executives For 2017

The annual Top Midmarket IT Vendor Executives list highlights the IT industry's most influential vendor executives who serve midmarket and midsize customers.

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Ezra Hookano, VP Channels, Barracuda Networks

Barracuda has always had a heavy focus on serving the midmarket through our traditional channel. Midmarket customers have the same IT problems as enterprise companies, however, they are much more limited with IT resources. Barracuda solutions fit well in this space because we don't require dedicated experts to manage each solution, and VARs can address everything from email and web security to data protection for their customers, all under the same vendor familiarity and channel program. Through his role at Barracuda, Hookana has always pushed the idea that midmarket companies need the same feature set and functionality as the enterprise, however, by simplifying the buying experience, the install, and configuration, you can deliver these same features for a cost that fits the midmarket budget.

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