Matteo Silva, General Manager, North and South America, WebRatio

The midmarket is a large part of WebRatio's DN, explains General Manager, Matteo "Since being founded in Italy, where midmarket companies comprise the foundation of the economy, we have worked extensively with and developed many solutions for midmarket companies. Over the years, we have consistently found that midmarket companies are more interested in and more easily able to adapt innovative technologies. This reflects WebRatio's ideals as well and therefore, midmarket companies and WebRatio have a symbiotic relationship. We see the size of a midmarket company as an extreme advantage in our industry.", says Silva.

Over the next year, WebRatio will pursue bringing its new IoT solution, Semioty, to the manufacturing midmarket in order to allow them to take advantage of Industry 4.0 opportunities. Semioty will target the industrial product vertical markets of commercial and industrial appliances and HVAC systems while continuing to thrive in North and South American markets.