Robert Strechay, Senior Vice President, Product, Zerto

Zerto is a 100 percent channel company, which is an especially important part of their midmarket strategy. Strechay explains, "Zerto aims to increase the effectiveness of our partners in the midmarket so they can provide more value-added services on top of our DR and IT resiliency platform. This way our channel and service provider partners can give the midmarket more offerings and choice in cloud infrastructure. We believe our products and services enable the midmarket to simply and easily leverage hybrid cloud as part of a DR and IT resiliency strategy. The midmarket is where a large percentage of our customers reside. At Zerto, we focus on understanding their needs and goals to simplify DR, IT resiliency and data migration. We see a large number in the midmarket asking, 'how did I end up in the data center business when I'm trying to run a healthcare company?,' As a result, many IT pros implement hybrid cloud strategies that leave administrative work to highly-trained experts. Zerto comes in and offers an IT resiliency platform that provides flexibility and data mobility from on-premises storage, to managed service provider(s), to public cloud."

Fun fact: Strechay was lucky enough to throw out the first pitch for a Red Sox game in Fenway Park.