Dell EMC Targets NetApp With New All-Flash Storage Arrays, Launches 'Partner-First' Loyalty Program
Dell EMC took direct aim at rival NetApp this week with new all-flash versions of its midrange Compellent SC series storage systems and a new game-changing customer loyalty program.
The new SC5020F and SC7020F systems are the first all-flash models in the SC line. They're intended to fill a gap in the SC portfolio and take on all-flash storage powerhouse NetApp in the midmarket.
Equally important was the launch of the Future Proof Storage Loyalty Program, which offers customers a three-year, money-back guarantee, storage efficiency guarantee, seamless data migrations, trade-in credits toward new Dell EMC storage systems and storage controller upgrades, and one year of built-in Virtustream Storage Cloud on Unity all-flash products.
The loyalty program, developed using feedback from Dell EMC partners, is likely to provider partners with a significant competitive edge in selling the vendor's storage products.