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Women Of The Channel: 5 Reasons Why You Need To Create Your Personal Brand -- And Live It Every Day

Gina Narcisi

Why Do You Need A Personal Brand?

Employees, especially women, must work to stand out in their careers because woman are still 15 percent less likely to get promoted when compared with their male counterparts. Every open job with a salary of over $150,000 a year receives over 250 resumes, Scranton said.

"How many others are similar to you in your position?" she asked the Women of the Channel East audience. Yet at the same time, people can hurt their chances with one "rogue" tweet or photo that damages or even ends their career. "It's a critical time to have a brand and to protect your reputation."

 
Gina Narcisi

Gina Narcisi is a senior editor covering the networking and telecom markets for CRN.com. Prior to joining CRN, she covered the networking, unified communications and cloud space for TechTarget. She can be reached at gnarcisi@thechannelcompany.com.

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