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Women Of The Channel: 5 Reasons Why You Need To Create Your Personal Brand -- And Live It Every Day

Gina Narcisi

Who Are You?

Scranton told attendees that they need to think about who they are and what they represent. To do that, you need to work backward, she said. Identifying immediate and future goals is the first step in figuring out who you are.

"Without goals, you won't know what you will represent … and if you don’t actively take charge of your brand, someone will do that for you," she said.

 
Gina Narcisi

Gina Narcisi is a senior editor covering the networking and telecom markets for CRN.com. Prior to joining CRN, she covered the networking, unified communications and cloud space for TechTarget. She can be reached at gnarcisi@thechannelcompany.com.

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