5 Companies That Came To Win This Week -- Plus A CES Bonus

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Citrix, AT&T Streamline Channel Programs And Improve Partner Rewards

Telecommunications giant AT&T and application delivery software developer Citrix both win applause this week for taking steps for streamline their channel programs, making them more accessible to partners and improving the rewards and incentives paid to partners.

AT&T restructured its channel organization to make it easier for partners to work with the vendor, bringing its three solution provider models (AT&T Partner Exchange, ACC Business and AT&T Alliance Channel) under one roof for the first time. The company also changed its partner compensation model so that partners can be paid in a monthly recurring revenue fashion.

Citrix consolidated several reseller programs into the new Citrix Ultimate Rewards program, streamlining deal registration, simplifying the compensation structure for partners and providing more incentives to prioritize cloud sales.

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