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Dell EMC Launches Storage Offensive, Looks To Gain Market Share With The Help Of Partners

Dell EMC this week announced an all-out assault on the storage market, investing $2 billion in the effort and hiring 1,200 new storage sales specialists.

The new sales staffers will include data center partner managers and channel specialty sales executives focused on partner-led selling around storage, converged infrastructure and data protection. And for the first time the company is initiating a storage-only sales quota for partners.

Channel partners account for about 70 percent of Dell's midrange storage business and the company is counting on partners to drive market-share gains.



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