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Cisco Making Channel Investment To Push New Intent-Based Networking Software, Capabilities

Cisco Systems is making what it calls game-changing additions to its intent-based networking technology. And the company is backing the product rollout with what it says is the biggest investment in channel activation in the company’s history.

Cisco executives told CRN that the vendor is making a “multi-, multi-million dollar investment” to put channel sales horsepower behind the new software-based Network Assurance Engine and DNA Center Assurance — the newest components of the intent-based networking platform that brings predictive analytics and insights to customer networks.

Nirav Sheth, vice president of sales and systems engineering, told CRN that the channel resources being devoted to the new products include a migration incentive program for customer refresh deals and an enhanced VIP rebate program, among other rewards.

Partners say they are already seeing significant recurring revenue opportunities with the new software. The new incentives Cisco is offering are indicative of how much the company is counting on the channel to sell the new products.

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