Creating Advisory Groups
We're focused on building out our Chief Technology Advisory groups. They really help customers connect all of the different areas of technologies and bring those together in a logical, assimilated way that matches to the customer environment. In the same way, we're also building out groups of Chief Digital Advisors. They're advisors that have had experience in the marketing and advertising agency area who also have the experience along the digital and application development side.
So at the highest level, these groups help customers evaluate, test and stay ahead of the barrage of technology that's coming at them on the infrastructure side and match those Chief Technology Advisors with those customers. But at the same time, we're helping them build the strategy and road map of how they're going to further digitize their business and connect more closely and more integratively with the line of business.