HP CMO Lucio On Reinventing HP's Brand, Why Diversity Is A 'Business Imperative,' And Helping The Channel Build A Business That 'Stands The Test Of Time'


Email this CRN article

https://i.crn.com/sites/default/files/ckfinderimages/userfiles/images/crn/images/red_question_keyboard400.jpg

So you have been trying to lead by example?

We also, a year ago, issued a challenge to all of our advertising agencies around the world. We needed to increase the percentage of women working on our account, we needed to increase the percentage of women in senior leadership roles, and we needed also to increase the percentage of people of color in our accounts. We allowed the different agencies to set their own targets, but we monitored their performance on a quarterly basis directly with the CEOs. Twelve months later, we were able to report back the number of women working globally in our account went from 40 to 60 percent. And importantly, women in leadership roles went in many of the agencies from zero to 50 percent. We made progress on [the percentage of] people of color in two out of our five agencies, but three of them fell short on the objectives that they see for themselves on people of color. ... Now that we have five quarters of data, we are going to be able to actually build a meaningful, quantitative-based business case for diversity.




Email this CRN article