HP CMO Lucio On Reinventing HP's Brand, Why Diversity Is A 'Business Imperative,' And Helping The Channel Build A Business That 'Stands The Test Of Time'


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And you see an opportunity for your Sprocket printer to bring people together?

Understanding that the positioning of our printer business is, 'Let's reinvent memories through the tangible,' there was a beautiful story to be told. Which is, regardless of what you feel -- and that film doesn't take a stand, you don't know who wins the argument -- reminding people of what's important, through memories, is more important than ever. And that's what that film tried to accomplish.




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