HP CMO Lucio On Reinventing HP's Brand, Why Diversity Is A 'Business Imperative,' And Helping The Channel Build A Business That 'Stands The Test Of Time'


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Where is the best ROI for HP partners in terms of how to spend marketing dollars?

What we've found is that the best results happen when you are able to align a partner's priority with our priorities -- where we can leverage their calendar with our products, and where we can leverage their initiatives and their priorities with our funding. When that happens, magic happens. So moving into 2018 and beyond, we will increase our focus in terms of joint planning, to ensure that we are able to achieve their targets. Because when we achieve their targets, ours happen as a result. That means ensuring that the people who are servicing our accounts are taking a bit of a longer-term approach -- [that] these are the priorities we expect to have for the next 12 months, these are the key dates that we are going to be pursuing. And then ensuring that our products, our offerings, are present in those dates and are aligned with those priorities.




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