12 New Dell EMC Rebates, Programs And Partner Strategies Just Unveiled

MDF Revamp

In 2018 Dell's MDF philosophy is to deliver competitive rates while taking cost and friction out of the MDF management process, according to Cheryl Cook, senior vice president of Global Channel Marketing for Dell EMC. The company made changes to further simplify the program such as providing the ability to track future activity or planning requests and decreasing MDF administration. Dell EMC also removed front-end documentation and proof of execution requirements and granted the ability to upload multiple activities at once.

"We're significantly looking to decrease the overall administration burden that you've experience with MDF," said Cook.