2018 Channel Chiefs: The 50 Most Influential


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Symantec

Keith Weatherford

VP, AMS Channel Sales

Weatherford forged Symantec's channel-first strategy and more than 85 percent of the company's business is now through partners. He put in place a team of territory channel account managers in 2017 to help manage partner engagement and reduced the number of direct sales deals resulting in more than $60 million in additional business for partners. Through a distributor consolidation effort, Symantec works more strategically with fewer distributors.




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