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Channel Chiefs 2018: What Market Force Is Having The Biggest Impact On Your Channel Strategy?

We asked the honorees of the Channel Chiefs 2018 list to shed a little light on the market forces that are shaping their company's channel strategies right now. Here's what they had to say.

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Zebra Technologies

Michael Mughetto

Senior Director, North America Distribution Sales

The biggest market force at work today is the growth in online ordering and related changes in customers' purchasing habits. This global phenomenon is often underscored during conversations with partners and end users who reiterate the similarities between the way enterprise customers — like general consumers — choose the digital option and buy online. To accommodate this fundamental shift, we are working with distribution partners to enable more automation of product catalogs, pricing files, marketing content and EDI ordering. The goal is to provide better content and an improved automated experience to our distributors, for the ultimate benefit of the entire channel.

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