The Partner Marketing Push

A solution provider may have the perfect blend of technology and services for a specific market, but the business can only be as successful as its reach. What good is the perfect solution if potential customers don't know about it?

While marketing is often the answer to this dilemma, it's not a simple, or cheap one.

Facing strapped budgets, spending to drive revenue is often a difficult move for solution providers to make. Throw in a lack of resources and that idea is often out the window.

But a successful digital marketing strategy can be mutually beneficial in a channel partnership - and vendors often have the capital and resources to make it happen for the solution providers that are touting their wares.

Arming partners with market development funds (MDF), as well as the appropriate marketing resources and training, can be the conduit for solution providers to seamlessly become a natural extension of a vendor's marketing efforts.

We asked the honorees of the Channel Chiefs 2018 list to tell us about their organization's channel MDF strategy and how they see it evolving in 2018. Here are our favorite responses.