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9 Ways Vendor MDF Programs Are Changing

We asked the honorees of the Channel Chiefs 2018 list to tell us about their organization's channel MDF strategy and how they see it evolving in 2018. Here's what they had to say.

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Peter Kerr

Director of Global Alliances

Zerto will continue our existing strategy of incentivizing our top producing partners. In addition we are partnering with Microsoft to align their Partner Investment Engine and other MDF programs with our channel partners so we achieve a multiplying effect for both the customer and channel partner.

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