Sr. Director, Marketing Programs
In 2017 I had my team start a detailed analysis of where and how MDF monies were spent, and initiated more stringent internal ROI reporting. Our strategy for 2018 is to continue this analysis and leverage the information to ensure that MDF monies are being used in ways that provide measurable, reportable ROI. In tandem with our initiative to more closely integrate our B2B and B2G marketing organizations, we are sharing more information about what is working well and delivering true results for the channel. We will continue our 2017 initiative of holding sales teams and partners accountable for reporting.