Sr. Director, Channel Marketing
A large partner was unable to fund a lead-generation campaign, and our budget had no funds left to provide. I was able to creatively work with a third party to create a campaign that benefited all three parties, leveraging funds from the third party. The lead-gen campaign resulted in real opportunities using services and products from each party. Sometimes taking the chance to voice new ideas, pushing the boundaries of existing programs, and a little extra work will lead to huge successes.