Changing The Channel
Will the next wave of IT buyers embrace the channel, or will they opt to go it alone? And, at the same time, will millennials grow into leadership positions within channel organizations, or do these companies need to transform in order to ensure that these young professionals will be willing to take over at the helm? Those are some of the concerns that Jay McBain, Forrester principal analyst of global channels, shared with solution providers at the Channel Partners Expo in Las Vegas this week.
As the channel changes, opportunities are emerging for legacy solution providers to reinvent themselves, while up-and-coming leaders are looking for opportunities. Here are five trends McBain shared that will shape the future of the channel over the next decade.