‘Huge Role’ For Cloud Partners

Microsoft’s fast-growing cloud business depends upon its vast network of channel partners, with 95 percent of the company’s commercial revenue influenced by partners, Microsoft channel executives said this week. As such, partners should expect to see continued investment from the tech giant in the ways partners interact with customers, each other and Microsoft itself, executives said. Microsoft touted some of those recent investments and gave some insight into what to expect in the future during the company’s “State of the Partner Ecosystem” online event Wednesday. Through Microsoft’s Cloud Solution Provider (CSP) program, partners “play a huge role in providing their services to customers,” said Gavriella Schuster, corporate vice president for Microsoft’s One Commercial Partner organization, during the event.

What follows are four things to know about Microsoft’s cloud partner growth.