THE EVOLUTION OF DISTRIBUTION
From the boom times of the personal computer revolution to the LAN explosion to the internet era and cloud computing shifts, distribution’s ability to provide pick, pack, and ship, as well as offer financial muscle to partners has been a constant. There’s a reason distribution pioneers like former Ingram Micro CEO Chip Lacy, former Tech Data Chairman and CEO Steve Raymund and D&H Distributing CEO Izzy Schwab were honored by CRN numerous times as top executives. They were among the executives who helped power the growth of millions and millions of solution providers. A Global Technology Distribution research report that was released just three years ago shows how vital distributors remain to partners. Among the most valued distribution supply chain capabilities ranked by survey participants for the digital transformation era were virtual warehouse support for SaaS and cloud solutions, integration services and global logistics. In the cloud era, distributors have stepped up with massive investments to bring cloud computing marketplaces to partners. TD Synnex CEO Rich Hume, who changed the distribution landscape by bringing distribution powerhouses Tech Data and Synnex together in a game-changing merger in 2021, has used the combination to drive big new investments for TD Synnex partners.