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5 Key Statements From Microsoft Channel Chief Rodney Clark At Inspire 2021

Clark, who was named Microsoft channel chief in April, spoke about offering partners an ‘effective digital path,’ investments in partner technical capabilities and key partner opportunity areas during his Inspire keynote Wednesday.

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‘Effective Digital Path’ For Partners

During his Inspire 2021 keynote, Clark said that his “push” to his team and to Microsoft overall is to provide partners with “the most effective digital path in the industry.”

“It’s got to be easy, and it has to allow you to grow and accelerate your business,” Clark said, before detailing Microsoft is implementing “to make this the most effective digital engine in the ecosystem.”

“We’re investing right now to rebuild deal registration workflows. We’re realigning our engineering teams to bring partner and seller experiences closer together. We’re applying zero trust and building automation technologies to validate your business relationship, keeping fraud away from you, and out of our ecosystem,” Clark said. “Later this summer, you’ll see new work surfaces in Partner Center that provide a consistent way to navigate, as you set up and delegate access for your teams and organizations to be more productive. We’re also investing in frontline support teams and piloting ways for you to schedule sessions with our experts at a time that’s most convenient for you and your team.”

The bottom line, he said, is that “we are committed to making digital engagement an easy and value-added experience” for partners.

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