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5 Key Statements From Microsoft Channel Chief Rodney Clark At Inspire 2021

Clark, who was named Microsoft channel chief in April, spoke about offering partners an ‘effective digital path,’ investments in partner technical capabilities and key partner opportunity areas during his Inspire keynote Wednesday.

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Investments In Partner Technical Capabilities

Clark said he has also heard partner feedback that growing a partner business in 2021 requires “help from Microsoft to expand into additional technical areas of specialization.” Customers that solution providers are working with are “already on their digital path—they’re already on that journey, and they’re hiring their own app dev resource,” Clark said.

“Our customers are increasingly technical—and to stay relevant, we need to match that same level of tech intensity,” he said. “This is why we’re making investments to deepen your technical capability. We’re increasing our FY22 investment in skilling by more than 250 percent. This includes deep technical training through things like ‘cloud weeks,’ virtual hands-on labs and digital technical skilling content that’s on-demand. This is all aimed at helping you build capability by solution area and by industry.”

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