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5 Things To Know About Accenture’s Droga5 Acquisition

Accenture Interactive has bought advertising agencies before, but none with the size, depth, and A-List client roster that Droga5 boasts.

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Not Just Another Acquisition

Accenture has previously stated that it planned to spend as much as $1.5 billion this fiscal year on M&A, and so far it has made good on that, spending at least $500 million in the first two quarters, the company said after its most recent earnings call.

This, while Accenture is still reeling from the death of longtime CEO Pierre Nanterme, and continues its search for his replacement. Interim CEO David Rowland has said that the leader search will have no bearing on the company’s operations including acquisitions. With a new top executive expected to be named before the end of the fiscal year, Accenture moved forward Wednesday with its high-profile purchase of Droga5.

The advertising agency boasts 500 employees in offices in New York and London. While the terms of the deal were not disclosed, Droga5 would be Accenture Interactive’s largest acquisition since the group was founded in 2009.

 
 
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