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5 Things To Know About Accenture’s Droga5 Acquisition

Accenture Interactive has bought advertising agencies before, but none with the size, depth, and A-List client roster that Droga5 boasts.

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Why buy Droga5?

According to Accenture Interactive, the acquisition will give the company a “distinct marketplace position,” which will allow it to help the brands it works with deliver forward-looking strategies. Accenture Interactive said this is the evolution of its journey to build a new mode with “the power to engineer transformative brand experiences

“The future of brand building is not just about creating great ideas; it’s about creating great experiences,” Brian Whipple, global CEO of Accenture Interactive said in a statement. “We’re excited to work with David Droga and his team of brand strategists and creative minds to further our ambition to improve the full human experience with brands. As we celebrate the 10-year anniversary of Accenture Interactive, joining forces with Droga5 will be a game-changing milestone for us and the industry as we continue to assemble the right mix of capabilities for the modern-day marketer.”

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