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5 Things To Know About Accenture’s Droga5 Acquisition

Accenture Interactive has bought advertising agencies before, but none with the size, depth, and A-List client roster that Droga5 boasts.

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Who is Droga5?

Droga5 was founded by David Droga in 2006. The highly-acclaimed creative agency -- with more than 500 employees in New York and London -- has been lauded for its “industry-challenging work.” Clients include Amazon Prime Video, Tourism Australia, The New York Times, IHOP and Game of Thrones’ Super Bowl ad. According to a statement, Droga5 was named agency of the year 20 times by Adweek, Advertising Age, Cannes Lions International Festival of Creativity, and the North American Effie’s, among others. Droga5 said it also partners with brands such as Chase, Prudential, Kraft, Hershey, Hennessy and Under Armour.

“Since day one, we have worked hard to push our industry forward and, hopefully, make a positive impact for all,” said David Droga, founder and creative chairman, Droga5, in a statement. “The world of advertising is changing, and we are excited for this incredible opportunity with a company that will add more dimension to our best ideas and push us beyond our existing ambitions. The proposition we can bring to market with Accenture Interactive will transform the industry.”

 
 
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