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5 Things To Know About Accenture’s Droga5 Acquisition

Accenture Interactive has bought advertising agencies before, but none with the size, depth, and A-List client roster that Droga5 boasts.

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Why will these two companies work well together?

Accenture Interactive and Droga5 said in a statement that both companies were born in the “digital age” and have thrived in an industry that experiences sudden, radical changes. Both companies, were named “2019 Fast Company Most Innovative Companies in Advertising,” Accenture said in a statement. While Accenture Interactive was lauded for blending strategic consulting, ad-tech and creative work,” Droga5 was recognized for its ad campaigns.

“Customer experience is a proven driver of competitive advantage and sustained business growth – and, we are delighted to bring Droga5’s highly differentiated capabilities to help Accenture Interactive transform experiences for our clients’ customers and continue to be a catalyst for disruption across the industry,” David Rowland, interim chief executive officer at Accenture said in a statement.

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