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5 Things To Know About Accenture’s Droga5 Acquisition

Accenture Interactive has bought advertising agencies before, but none with the size, depth, and A-List client roster that Droga5 boasts.

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What are the other Accenture Interactive buys?

Once the deal clears regulatory hurdles, Droga5 will represent Accenture Interactive’s biggest acquisition since its founding in 2009. Early acquisitions include design firm Fjord and e-commerce specialist Acquity Group in 2013. More recent deals include, such as creative shops Karmarama and The Monkeys, as well as expanding into technology areas such as extended reality and other services that the company said keep Accenture Interactive ahead of the ever changing needs of today’s CMOs.

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