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5 Things To Know About The Lenovo 360 Partner Program

With its ‘One Lenovo’ strategy now kicking into high gear, the company says it’s bringing together its PC and data center businesses into a unified partner program in early 2022.

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What’s Next In The Lenovo Channel

This week, Lenovo unveiled its strategy for where it’s seeking to go next with partners, announcing its forthcoming Lenovo 360 global partner program. While the program is not launching until early 2022, Lenovo executives said they’re sharing the vision now in an effort to be transparent with partners. Notably, the program will bring together both the company’s PC and data center businesses, executives said during a virtual event for partners on Tuesday. “At Lenovo we value transparency, which is why we’re here today to share this information to our partners,” said Rob Cato (pictured right), vice president of North America channels in Lenovo’s Intelligent Devices Group, during the virtual event.

Cato appeared with Steve Biondi (pictured left), his channel chief counterpart within Lenovo’s Infrastructure Solutions Group, formerly known as the Data Center Group. Biondi, head of North America channels and alliances for the division, said during the event that the company’s “One Lenovo” approach will bring greater simplicity and tremendous value overall to partners. “We’re going to be the only OEM out there really providing this,” Biondi said.

The specifics of the Lenovo 360 program will be announced by the end of 2021, the company said. Lenovo is currently working on the partner enablement aspects of the new program, including around training, certifications and channel marketing playbooks, executives said. “Our partners are going to be delighted. Our customers are going to be delighted. Our competitors will have a whole new sense of fear about them,” Biondi said.

What follows are five key things to know about the Lenovo 360 partner program.

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