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5 Things To Know About The Three-Way Deal Between Ahead, Data Blue And Sovereign Systems

The deal, unveiled last week, is poised to create a $1.3 billion solution provider juggernaut that will become one of Dell’s largest data center partners.

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A Dell Super Partner

All three companies have a strong Dell practice, which Ayoub said grew out of their EMC business. Ahead won the Dell EMC Extraordinary Partner of the Year award in 2018. Data Blue is a Titanium partner with Dell EMC. In 2019, Sovereign Systems won an award for Channel Services Delivery Excellence in the Dell Technologies Partner Program.

“We will be Dell’s largest data center partner,” Ayoub said. “Now the asterisk on that is, worldwide, once a year, once a quarter, Dell does a large deal at JP Morgan Chase or Citi for like $100 million. So there are going to be instances where any one partner could do a really large deal for the quarter, but we would consider ourselves as far as in the solution provider space, in the data center, we’d be the largest.”

Wolf told CRN that could cut both ways for Dell.

“This is both good and bad for Dell,” Wolf said. “It’s good for Dell; they have a more professional, larger organization to support services and products. That’s a good thing for Dell. The bad thing for Dell is that they have a little big more leverage in the relationship. It makes everybody better.”

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