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20 Market Forces Will Impact Your Channel Strategy In 2020

We asked the honorees of the Channel Chiefs 2020 list to shed a little light on the market forces that are shaping their company’s channel strategies right now. Here’s what they had to say.

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WatchGuard Technologies

Michelle Welch

SVP, Marketing, Channel

As security becomes increasingly sophisticated and IT talent becomes harder to attract and retain, the appetite to outsource security to a trusted MSP is growing. Many of the MSPs of tomorrow are the VARS and break-fix VARs of yesterday. That means these transitioning companies need more support than ever from their vendors. This is why WatchGuard's 2020 strategy is centered around evolving our pricing, packaging, and procurement options to best suit MSSPs' desired business model, to investing heavily in MSSP training and continued education resources, and to the ongoing expansion of our MSSP-focused stack of highly profitable security services.

 

 

 
 
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