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20 Market Forces Will Impact Your Channel Strategy In 2020

We asked the honorees of the Channel Chiefs 2020 list to shed a little light on the market forces that are shaping their company’s channel strategies right now. Here’s what they had to say.

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Arrow Electronics

Tamara Ells

Sr. Director, GM, Infrastructure Platforms

The rapidly accelerating move to consumption- and software-defined buying models in corporate America is having a big impact on Arrow's channel strategy for 2020. The new multi-cloud world has created a need for more sophisticated billing options, strong platforms to manage cloud transactions and technical support to help partners manage workloads. Arrow is enabling partners to meet that challenge with our ArrowSphere platform, financial options and overall focus on supporting partners in managing workloads and cloud billings from on-premises to hyperscalers.

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