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ConnectWise CEO On Product Launches At IT Nation Explore, Bolstering Security For MSPs

‘Everything that we’re looking to do is to drive operational efficiencies, increase productivity, make our partners more profitable. Just make them better at everything they do, i.e., more mature, more profitable businesses,’ ConnectWise CEO Jason Magee tells CRN.

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Tell us about the IT Nation Explore conference. What does the conference cover?

The conference is our user conference. We have multiple conferences. IT Nation Secure, which was a couple of weeks ago. IT Nation Connect is thought leadership, best practices, industry stuff. IT Nation Explore is where the rubber meets the road, as it relates to the users, the techs, and everything in between leveraging our platform. So lots of good content and training and education, whether it’s related to the PSA [professional services automation], the RMM, CPQ [configure, price, quote] and so on.

This year we’re doing it a bit differently. Previously, it used to be a live event. Last year, when it went all-virtual, we crammed it in like an in-person event and did a two- or three-day trade show. ... We opted to take a different path this year. It’s now two and a half or three weeks long, covering different topics. It’s going to be a few hours a day or just a few hours per audience based on their role and what they’re looking for. I think the first week, we’re focused on sales and marketing, second week is finance and operations, and then the service delivery aspect is I think the third week.


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