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CRN Exclusive: Synnex President Michael Urban On The 'Rise Of The Super VAR'

'I believe we have more and more partners that go jointly to end customers to deliver solutions,' says Michael Urban, president of worldwide technology solutions distribution at Synnex.

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 Full Steam Ahead In 2020

After more than a year on the job, Michael Urban— who has run businesses in Europe and the U.S.—talked with CRN about the distribution landscape in 2020.

With the company poised to spin off its Concentrix business into a separate company, Urban said he is focused solely on IT distribution. He said this year Synnex will be ready to meet the “rise of the super VAR” as well as increased spend from SMB end customers working to complete their digital transformations.

Urban—who came to Synnex from rival Tech Data—spent 13 years at Germany-based Actebis Holding GmbH, and left the company in 2003 as chairman and CEO. Actebis, which was acquired by Switzerland-based ALSO Holding, is now known by the ALSO name. He said as market forces shift more solution providers into specialty areas, he sees Synnex partners working together to carry customer deals across the finish line.

“I believe we have more and more partners that go jointly to end customers to deliver solutions,” he said. “At the end, you have two or three partners delivering a complete package to the end customer. Each one of the partners has a specific delivery, a specific solution, but the others can complete the needs for the end customer.”

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