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CRN Exclusive: Synnex President Michael Urban On The 'Rise Of The Super VAR'

'I believe we have more and more partners that go jointly to end customers to deliver solutions,' says Michael Urban, president of worldwide technology solutions distribution at Synnex.

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Where is the growth going to come from in 2020?

The biggest growth is going to come from the SMB space. This kind of customer is a bit slower about driving new technology. Normally, the big enterprises start quite early with investments in technology. The big corporations, they have done their change to Windows 10 and now the SMB will follow. Not just on the PC side, it's all around. There’s opportunity to sell new Office 365 licenses, then adding security there. Let's say the $1,000 bill for the notebook will maybe end up as a $2,000 bill at the end. Everything goes as a service, so there’s a big opportunity for us to move this as-a-service model to the market, with a full life cycle behind it and hopefully replace the systems up to a three- or four-year time frame.

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