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Done Deal: 5 Things To Know About The New TD Synnex
Joseph F. Kovar
As of Sept. 1, Synnex and Tech Data have merged to form the world’s largest IT distributor as the rebranded TD Synnex, surpassing 30-plus-year market leader Ingram Micro by revenue. Here are some keys to understanding the importance of this merger to solution providers and investors alike.
Dual Peer-To-Peer Partner Communities
Synnex and Tech Data also bring peer-to-peer communities of solution providers.
Synnex has the Varnex community of SMB and midsize solution providers who not only collaborate on purchasing products, but who network with each other on ways to improve their business and to jointly develop solutions for customers that require more capabilities than one partner could provide. Synnex in 2020 revamped Varnex to better support the company’s “Solv” methodologies for building industry-specific solutions. Varnex provides exclusive credit programs, two national and six regional conferences, exclusive vendor promotions and discount FedEx and other shipping programs, and exclusive training including its Varnex University.
Tech Data has TechSelect, a community of solution providers that share industry insight and have the chance to work on joint customers. According to Tech Data, TechSelect, which has been around since 1999, has about 400 members generating about $3.5 billion in annual revenue for the distributor. Tech Select brings partners yearly market development funds to help drive business. And, like Varnex, TechSelect offers discounted or free shipping, exclusive promotions and extended payment terms, and ongoing training.
