The GTDC recently signed an agreement to work with IDC to provide information to the channel. What’s behind that move, and what impact will that have on the distribution and channel partner communities?
We decided to work with IDC who, as many people know, is the longtime leader in the industry in terms of being able to provide market intelligence about what’s happening in the marketplace in terms of the overall trends and directions. And that is supported with the really robust analyst network they have in place. In every major category that we all care about, whether it’s cloud, cybersecurity, Infrastructure as a Service, I mean, you name it, they’ve got analysts that are able to provide a lot of really good information about what’s happening in the marketplace.
We think that IDC’s market intelligence and analytical capabilities combined with the real-time POS [point-of-sale] data that they’ll get from our North America GTDC partners will result in a really actionable set of data that will be available in the marketplace for folks to be able to really understand not only what happened in the market, because obviously that’s important, but perhaps why it happened. And, just as important, what’s going to happen.