Watchguard Technologies
Michelle Welch
SVP, Marketing and Channel
For partners, the global health crisis changed everything. Most notably, it impacted a) onboarding and training, b) product stacks, c) pipeline development, and d) cash flow.
In direct response, WatchGuard moved swiftly to a) shift to a virtual training and certification process and introduce self-service training resources; b) add new products, services and bundles to address the top use-cases for end customers (mobile workforce, etc.); c) shift the field marketing team’s focus from branding and events to digital-based business development; and d) offer maximum flexibility with regards to business models and payment terms (extensions, grace periods, etc.).
