Aruba, a Hewlett Packard Enterprise company

Donna Grothjan

VP, Worldwide Channels

A number of market forces will challenge partners in 2022. The ongoing pandemic has led to a continued demand for hybrid workplace environments and that means partners will have to provide a secure campus experience at the micro edge (such as a home office). Digital transformation will continue to drive the explosion of data created at the edge, requiring the need for more AI Ops solutions to lower administrative costs. And continued demand from customers for flexible procurement and financing models will cause partners to have to innovate in that area.