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Here’s What 25 Channel Chiefs See As The Biggest Challenges Solution Providers Face In 2022

Rick Whiting

Channel executives on the CRN 2022 Channel Chiefs see significant hurdles ahead for their channel partners including hiring and retaining tech talent, dealing with on-going supply chain disruption, adapting to subscription and as-a-service business models, and supporting customers’ digital transformation initiatives.

Aruba, a Hewlett Packard Enterprise company

Donna Grothjan

VP, Worldwide Channels

A number of market forces will challenge partners in 2022. The ongoing pandemic has led to a continued demand for hybrid workplace environments and that means partners will have to provide a secure campus experience at the micro edge (such as a home office). Digital transformation will continue to drive the explosion of data created at the edge, requiring the need for more AI Ops solutions to lower administrative costs. And continued demand from customers for flexible procurement and financing models will cause partners to have to innovate in that area.

 

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at rwhiting@thechannelcompany.com.

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