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Ingram Micro EVP Sanjib Sahoo: Xvantage Digital Twin ‘An Ecosystem,’ ‘Not Just A Website’

Wade Tyler Millward

“It’s really like having a $54 billion company backing these partners up to actually advance their business, making them better, profitable, create and capture value,” Ingram Micro Exec Sanjib Sahoo tells CRN in an interview.

Ingram Micro’s upcoming Xvantage platform is more than a new web portal for customers – it brings together machine learning, artificial intelligence and data dissection to tailor its experience to customers based on their business needs and the vendors they work with, Sanjib Sahoo, Ingram Micro’s executive vice president and global chief digital officer, told CRN in an interview.

The “digital twin” of Ingram Micro, which draws on data from Ingram Micro’s 43 years of existence, will launch in the summer for customers in the U.S. and Germany, with rolling access to other geographies this year and into 2023, Sahoo said. The Irvine, Calif.-based distributor previewed Xvantage this week during its Cloud Summit 2022 event held in person in Miami Beach.

“It’s really like having a $54 billion company backing these partners up to actually advance their business, making them better, profitable, create and capture value,” Sahoo said. Xvantage is “not like a website or an e-commerce (platform). And why do I say that? To say that is because it’s a platform for our partners, employees, vendors, everyone. It’s an ecosystem.”

[RELATED: Ingram Micro Unveils Digital Transformation Initiative, Hires Amazon, Facebook Talent]

Unlike major vendor events held during the COVID-19 pandemic, which were online only or featured an online component, Ingram Micro held its summit only in person without any sessions streaming online.

Sahoo joined Ingram Micro last year and formed a Global Digital Solutions organization to oversee the distributor’s digital transformation initiatives, even recruiting big names from Amazon and Facebook to figure out how to improve the experience for Ingram Micro’s partner business customers.

“The approach is – create that same platform experience and product experience as we do for hardware, software, subscription, everything, in the platform,” Sahoo said.

The new platform comes during a period of major change for how a variety of vendors work with their partners. Microsoft, for example, has unveiled its “new commerce experience” and rolled out sweeping changes for partners, including reducing the number of sales motions from 20-plus to three and announcing plans to retire its gold and silver rankings for partners, replacing them with six designations.

Distributors such as Ingram Micro have played a major role thus far in helping Microsoft partners adapt to the sweeping partner program changes this year.

Amazon Web Services, in another example, has retired its consulting and technology partner types and introduced five paths for partners to streamline the program, simplify engagement and expand partner access to benefits.

Here’s what else Sahoo had to say about Xvantage.

 
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