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ScanSource CEO Mike Baur On ‘Solutions’ Rebranding, Customer Experience Strategy And 2019 Goals

The distributor says for 2019 the customer experience is king. ScanSource is arming its partners with tools to upgrade and integrate call centers with Salesforce.

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What are you looking forward to in 2019?

One of the things that we’re pretty excited about, and we had a pretty intensive discussion with our key channel partners, and our suppliers over the last six months to a year, was this idea of getting our customers focused on the customer experience.

If you think about what every end user, end customer is talking about is they’re all trying to compete less on price, and availability and more on delighting the customer. So this whole customer experience, known as CX has become a big opportunity for channel partners. And we’re kicking off a series of events and we haven’t publicized this broadly to a big audience yet.

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