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The 7 Biggest Sales And Market Trends In The IT Channel Today

Mark Haranas

From the hottest new services and sales trends in the channel to solution provider layoffs and new recruitment efforts, CRN breaks down the seven most important findings of The Channel Company’s 2021 COVID Recovery Survey of 200 solution providers.

Huge Trends And Key Insights From 200 Top Solution Providers

The COVID-19 pandemic has shifted and affected the channel partner community in a game-changing way, channel marketing guru Jade Surrette said as she unveiled some of the most significant solution provider business and technology market trends in the industry.

From sales growth and adding net new services to hires and layoffs, Surrette broke down the biggest findings of The Channel Company’s 2021 COVID Recovery Survey of 200 solution providers.

“We actually saw a tremendous amount of growth in terms of channel sales all across the country,” said Surrette, chief marketing officer for CRN parent The Channel Company, in front of hundreds of solution providers at XChange+ 2021 this week in San Antonio. “It was really great to see that in a very challenging time, solution providers thrive.”

Dawn Sizer, CEO of 3rd Element Consulting, a fast-growing Mechanicsburg, Pa.-based MSP and consulting specialist, said sales skyrocketed a whopping 120 percent in 2020.

“So 120 percent growth for us in 2020 and we’re still on a growth trajectory in 2021,” said Sizer, adding that growth has come from various technologies segments and IT services.

CRN breaks down seven of the most important channel trends in the market today based off The Channel Company’s 2021 COVID Recovery Survey of hundreds of solution providers.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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