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The 7 Biggest Sales And Market Trends In The IT Channel Today

From the hottest new services and sales trends in the channel to solution provider layoffs and new recruitment efforts, CRN breaks down the seven most important findings of The Channel Company’s 2021 COVID Recovery Survey of 200 solution providers.

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Solution Provider Business Stronger Than Ever

Over the past 18 months, the channel partner community “has absolutely been resilient” with no slowdown in sight, said Surrette, based on The Channel Company’s survey results.

“We actually saw a tremendous amount of growth in terms of channel sales all across the country,” said Surrette. “Which was really great to see that in a very challenging time, solution providers thrive.”

Additionally, channel partners are meeting their customers needs head-on by shaking up their services business, hiring new talent and creates net new offerings.

“We also saw that the mix of technology and services that they‘re providing end users are actually shifting dramatically. Many new services were actually added in response to some of the changes that folks were seeing and the changing demands that end users had within their own businesses,” she said.

With no technology slowdown in sight for channel partners, 2022 is looking to be another great year for solution providers of all shapes and sizes.

“Over the next 12 months, we‘re seeing that it’s going to be really healthy just in terms of growth. And it’s going to come down to solution provides being able to continue to respond and scale,” said Surrette.


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